Saint Luis Rey and Christian Eiroa Revive Historic Partnership

– NEW Brick-and-Mortar Exclusive that Honors the

Original Saint Luis Rey Blend Launched in 1996 –

FORT LAUDERDALE, Fla. – Altadis U.S.A. is introducing the Saint Luis Rey Eiroa

30thAnniversary, an exciting collaboration between Saint Luis Rey and master blender Christian

Eiroa to celebrate a historic partnership that shaped the brand three decades ago.

The story begins in 1996, when Christian Eiroa blended the original Saint Luis Rey cigar using

renowned Corojo tobaccos. The project was highlighted as Eiroa’s first major endeavor in the cigar industry. Thirty years later, the Saint Luis Rey brand reunites with Eiroa to honor that original blend

with a new cigar.

Handmade at the C.L.E. factory in Danli, Honduras, the Saint Luis Rey Eiroa 30th Anniversary

captures the authentic essence of Saint Luis Rey, while incorporating the signature craftsmanship

and tobacco expertise that has defined Christian Eiroa’s work for decades. The blend, featuring

Pinareno and Corojo tobacco, delivers a rich medium-to-full smoking experience designed to evoke

the original Saint Luis Rey profile but refined for today’s market.

“Saint Luis Rey has always held a special place in my career,” said Christian Eiroa. “Returning to

collaborate on this project 30 years later is incredibly meaningful. This cigar is about honoring the

legacy of the original blend while creating something that today’s smokers can truly appreciate.”

Saint Luis Rey Eiroa 30th Anniversary will be offered in four vitolas with an MSRP ranging from

$12.00 to $13.50 and will be available exclusively through brick-and-mortar retailers. Presentation

plays a key role in telling the story of this collaboration and bringing the partnership to life. The cigars are packaged in 25-count authentic cabinet-style boxes reminiscent of the classic Eiroa appearance.

Each cigar is wrapped in signature, co-branded Saint Luis Rey Eiroa tissue paper and finished with

the traditional Saint Luis Rey red band.

With a blend rooted in history and crafted by one of the industry's most respected tobacco families,

the Saint Luis Rey Eiroa 30th Anniversary celebrates tradition, partnership and the enduring legacy of premium cigars. The cigar will be officially introduced at the Premium Cigar Association (PCA)

Trade Show and shipments are expected to begin in April.

Saint Luis Rey Eiroa 30th Anniversary

Origin Honduras

Wrapper: Pinareno

Binder: Corojo

Filler: Pinareno & Corojo

Strength: Medium to Full

Sizes and Pricing:

Vitola Size MSRP

Rothchilde 50 x 5 $12.00

Torpedo 52 x 6 $12.50

Toro 54 x 6 $13.00

Titan 60 x 6 $13.50

About Altadis U.S.A.

Altadis U.S.A. has been crafting fine premium cigars since 1918 and is responsible for many of the

world’s most renowned brands, including Montecristo, Romeo y Julieta, H. Upmann, Vega Fina, and Trinidad. If you have ever enjoyed a premium cigar, there’s a good chance you’ve enjoyed a cigar

crafted by Altadis U.S.A. Visit www.altadisusa.com for more information.